Contents:
- Official WOW Beauty Website
- Amazon UK
- Boots
- Superdrug
- Lookfantastic
- Feel Unique
- Beauty Expert
- eBay UK
- Comparison: Where’s Best Value?
- Money-Saving Strategies
- Use Discount Codes
- Set Price Alerts
- Subscribe to Retailer Newsletters
- Bulk Buying
- Best WOW Products and Where to Find Them
- WOW Apple Cider Vinegar Shampoo
- WOW Coconut & Hibiscus Shampoo
- WOW Hair Mask
- Avoiding Counterfeit WOW Products
- FAQ: Buying WOW Products
- Are WOW products on Amazon authentic?
- Do WOW products go on sale?
- What’s the shelf life of WOW shampoo?
- Can I return WOW products if unsuitable?
- Making Your Purchase Decision
You’ve heard buzz about WOW hair products—affordable, cruelty-free, with impressive results on social media. Now you’re standing in the hair care aisle overwhelmed by choices, wondering where to actually buy these products in the UK and whether online prices beat high street shops. We’ll map out every option so you save time and money.
Official WOW Beauty Website
Website: wowbeauty.co.uk | Shipping: Free on orders over £20 | Delivery: 3-5 working days
The official site offers the complete WOW range without limitations. Products typically retail at recommended prices (£4.99-£14.99), but seasonal sales offer 15-30% discounts, particularly during January sales and Black Friday (October-November). Subscribe to their newsletter for exclusive 15% first-order codes.
Advantage: Direct from the source means authentic products guaranteed. Disadvantage: Shipping charges apply for orders under £20, and delivery takes longer than high street alternatives.
Amazon UK
Site: amazon.co.uk | Prime Delivery: Next-day available | Prices: Usually 10-15% below retail
Amazon offers the extensive WOW range with competitive pricing. Amazon Prime members receive next-day or same-day delivery in major UK cities, crucial if you’ve run out of your usual shampoo. The product reviews are extensive (500+ reviews on bestsellers), giving real-world feedback from other buyers.
Watch for:Counterfeit products occasionally appear. Purchase only from sellers listed as “Sold by Amazon EU S.à.r.L.” or “Amazon EU,” avoiding third-party resellers. Prices fluctuate weekly; setting price alerts (Amazon’s feature) saves 5-10% on average.
Boots
Locations: 2,100+ UK stores | Online: boots.com | Prices: £3.99-£14.99 | Loyalty: Boots Advantage Card offers 4 points per £1 spent
Boots stocks WOW shampoos, conditioners, and hair masks in most UK high street locations. Online orders deliver in 3-5 days, or click-and-collect from your local Boots within 2 hours. Boots Advantage Card holders earn points redeemable for £ off purchases, effectively providing 5% discount over time.
Seasonal promotions: Boots runs “Buy 3 for 2” offers on hair care quarterly. A typical promotion covers £12-£15 worth of products at 33% discount. Sign up for Boots email alerts to catch these offers.
Value: High street convenience plus loyalty rewards make Boots competitive for regular buyers, even without discounts.
Superdrug
Locations: 650+ UK stores | Online: superdrug.com | Prices: £3.99-£14.99 | Loyalty: Superdrug Beauty Card offers 1% cashback
Superdrug stocks WOW products in most town centre locations and online. Click-and-collect delivers items within 2 hours in many areas. The Superdrug Beauty Card (free to join) provides 1% cashback on every purchase, compounding across regular purchases.
Advantage: Often prices below Boots, particularly on budget lines. B.O.Y (Build Your Own) Beauty Boxes allow collecting four budget products (including WOW) for £5, excellent value for trying multiple products.
Lookfantastic
Website: lookfantastic.com | Delivery: Free on orders over £15 | Prices: 10-20% below retail | Loyalty: VIP membership
Lookfantastic is a premium beauty retailer offering extensive WOW selection with consistent discounts. New customers receive 20% off first orders using code codes found on comparison websites. VIP membership (£9.99 annual) provides free standard delivery on all orders and exclusive sales early access.
Returns: Free returns within 30 days make experimenting risk-free. This matters if you’re trying a new WOW product unsure if it suits your hair.
Feel Unique
Website: feelunique.com | Delivery: Free on orders over £10 | Prices: 15-25% discount typical | Range: Comprehensive WOW selection
Feel Unique offers some of the sharpest discounts on WOW products, often 20% below retail prices. Express delivery available (£3.99) for next-day arrival in major cities. The range is extensive, including limited editions sometimes unavailable elsewhere.
Timing: Prices fluctuate; buying during “Flash Sales” (advertised via their app) yields additional 10% off discounted prices.
Beauty Expert
Website: beautyexpert.com | Delivery: Free standard on orders over £20 | Prices: Competitive discounts | Service: Beauty consultation available
Beauty Expert offers personal consultation (via chat) on which WOW products suit your hair concerns. Prices sit between high street and heavy-discount retailers. Returns are generous (60 days), valuable if you’re unsure about products.
eBay UK
Site: ebay.co.uk | Sellers: Mixed private and professional | Prices: Highly variable | Caution: Verify seller ratings carefully
Occasionally offers discounted or bulk WOW products, but purchase only from sellers with 98%+ positive feedback and verified buyer accounts. Counterfeit risk is higher than official retailers, so check product descriptions thoroughly for authenticity guarantees.
Comparison: Where’s Best Value?
| Retailer | Typical Discount | Delivery Time | Best For |
|---|---|---|---|
| Official WOW Site | 0-30% (seasonal) | 3-5 days | Authenticity guarantee |
| Amazon Prime | 10-15% | Next-day | Speed, convenience |
| Boots | 0-33% (promotions) | Immediate (in-store) | Rewards, loyalty |
| Lookfantastic | 10-20% | 3-5 days | Value + selection |
| Feel Unique | 15-25% | 3-5 days | Best price |
Money-Saving Strategies
Use Discount Codes
Websites like Honey, TopCashback, and Quidco aggregate discount codes for WOW products. A typical WOW shampoo (£4.99) can drop to £3.99 with codes. Savings compound across multiple products.
Set Price Alerts
Amazon and Lookfantastic allow price tracking. Set alerts for specific WOW products you regularly buy. When prices drop 15%+, you’ll receive notifications, allowing strategic purchasing.
Subscribe to Retailer Newsletters
Boots, Superdrug, and Lookfantastic email exclusive codes to subscribers. New subscriber codes typically offer 15-20% first purchase discounts. Even using once saves £2-£3 per order.
Bulk Buying
Buy three or more products simultaneously to qualify for free shipping thresholds. This saves £2-£5 per transaction. Stock up when cash allows.
Best WOW Products and Where to Find Them
WOW Apple Cider Vinegar Shampoo
Most popular product. Available everywhere. Price: £4.99-£6.99 depending on retailer. Best price typically on Feel Unique (£4.49).
WOW Coconut & Hibiscus Shampoo
Second bestseller. Stock: Boots, Amazon, official site. Price: £4.99-£5.99. Amazon Prime delivers next-day.
WOW Hair Mask
Premium option (£9.99-£14.99). Not stocked in Superdrug; best availability on official site and Lookfantastic.
Avoiding Counterfeit WOW Products
Check packaging: Authentic WOW bottles have clear branding, correct spelling, and sealed caps. Counterfeits often have misspellings or dull printing. Purchase from established retailers only—avoid mystery marketplace sellers or suspiciously cheap bulk offers.
FAQ: Buying WOW Products
Are WOW products on Amazon authentic?
Yes, when purchased from Amazon directly or the verified seller “Amazon EU S.à.r.L.” Third-party sellers may carry counterfeits. Check seller details before purchasing.
Do WOW products go on sale?
Yes. Official site offers 15-30% seasonal sales. Boots runs “Buy 3 for 2” quarterly. Amazon and Lookfantastic maintain consistent 10-20% discounts.
What’s the shelf life of WOW shampoo?
Typically 24-30 months from manufacture date. Buying from major retailers (rather than independent sellers) reduces risk of expired stock.
Can I return WOW products if unsuitable?
Yes. All major retailers offer 14-60 day returns. Boots: 30 days, unopened. Amazon: 30 days. Lookfantastic: 60 days. This protects you if a product irritates your scalp or doesn’t deliver expected results.
Making Your Purchase Decision
For convenience: Amazon Prime next-day delivery. For value: Feel Unique or Lookfantastic discounts. For loyalty rewards: Boots or Superdrug. For authenticity certainty: Official WOW website. Most people benefit from splitting purchases—basic shampoos from discounters, premium masks from Boots using promotions.
Start with your most-used product. If you use apple cider vinegar shampoo weekly (costing roughly £1.20 per week at retail), finding a retailer offering 20% discount saves £12 annually. Scale that across three or four regular products, and you’re saving £30-£40 yearly—enough for a premium treatment or professional salon service.
